The 23 Best Tools for Entrepreneurs & Freelancers

Building a business online is as hard as it is. Luckily, there are tools that help with day-to-day stuff, from platforms to automation tools. 

This page lists the best tools we’ve found (and used) in our business, collectively and as individuals. We have field-tested each one to make sure that our recommendations work at the very least for us, and hopefully they can bring value to you too.

What’s more, we’ve secured deals and discounts on some of these tools.

Do note that many of them are affiliate links — meaning, we get a commission when you buy them (at zero additional cost to you) when you click through.

Courses and Memberships

Fizzle is hands-down the best online community for people looking to build a profitable and sustainable business. Get 10% off on your membership—for life.

Creative Live

Creative Live helps you learn creative skills, marketing, entrepreneurship, and more. Unlike in other platforms, the classes here are taught by certifiable experts.

Start Your Business


If you need to build your business fast, LegalZoom lets you form an LLC, which frees you from a number of legal liabilities as an entrepreneur.


Bench is an awesome online bookkeeping and accounting software built with small businesses and solopreneurs in mind. It’s currently available in the U.S. and Canada.


Gusto is an all-in-one “people platform”. If you have to get HR and payroll sorted soon, this award-winning platform helps with just about everything you need.

Wave Accounting

Wave is an incredible free accounting software for starting entrepreneurs and freelancers. Track revenue, expenses, and more—all for free.

Create Your Website


Flywheel is our go-to managed WordPress host. They have by far the easiest UI, friendliest staff, and best-performing hosting we’ve encountered in the industry.

Managed WP hosting plans start at $23/mo.


If you’re strapped for cash, a good alternative we’ve always used is Bluehost. It lets you create websites for as low as $3.95/month. Yep, it’s the same cost as a cup of coffee.


Namecheap offers great deals on domain names. Register your .COM or .CO domain names for as little as $1. You know this one’s a no-brainer, right?


Cloudflare is the best and most intuitive CDN service in the market. You can speed up and secure your website for free or upgrade to a premium plan (starting at $20/mo).


Starting an e-commerce store? There is no better option than Shopify. Starting at just $29/month, you can start selling products in your own custom store.


Podia helps entrepreneurs sell products, courses, premium memberships, and more without having to touch a single line of code. Plans start at $39/month.

Improve Your Marketing


ConvertKit is the best email marketing software in our book. It has everything you need if you’re selling anything online. A subscription will cost you $29/month.


SEMRush lets you research your competitors extensively. This means you’ll get to peek into what your competitors are doing SEO, advertising, and marketing-wise.


If you’re using Pinterest as a major traffic driver, Tailwind is essential. More than a scheduler, it offers features that get your Pinterest marketing real results.

Plans start at $9.99/mo.


Create professional graphics without expensive software or hiring a graphic designer—for free.


Grammarly has got to be one of our wisest purchases ever. At $29.95/month, it’s like we’ve hired a hawk-eyed editor and proofer 24/7/365.

Boost Your Sales


HubSpot is a popular CRM for small businesses and enterprises alike. It has awesome sales, marketing, and CRM features that will make your life easier.

Streak CRM

Streak CRM is a customer relationship management solution baked right into Gmail. It’s compact but powerful. It’s also free.

Reply is a robust sales automation software that works great for individuals and teams alike. It’s by far the best outreach tool we’ve used — plans start @ $55/mo.


Drift is so more than a live chat service for businesses. It helps convert leads faster, book more meetings, shorten your sales cycle, and more.

Pro plans start at $400/month.

Scale Your Operations

Design Pickle

Design Pickle is an amazing on-demand graphic design. The entire service is perfect for businesses looking to scale fast.

At just $399/month, you get a dedicated designer, unlimited designs, powerful integrations (like Zapier) and more.


The HOTH’s straightforward, buffet-style content order form is one to gush over, but even more impressive is their ability to help any-size business with SEO.

Check them out here:

Fiverr PRO

Fiverr PRO lets you find great freelancers to help you with smaller tasks—so you can focus on growth. Book top-tier talent at a fraction of a cost.

Tools/resources I’m keen on trying…

The Authority Site System

We’ve been hearing a lot of great stuff from Authority Hacker’s paid membership. We wanted to add it as a bonus resource here, while we look to consume it and give feedback in the future.